Currently, you can select only from corporate advertising options. The options available depend on the level of your Marketing function. More than one advertising options may be selected at the same time. Adjust the level of advertising, by selecting as many of the available options as you wish. The more options you select, the greater the market share that you gain and the marketing expenses that you pay.
Advertising is the greatest competitive factor next to price level and followed by the collection policy. Therefore, you must carefully balance your competitive mix so that the incurred revenues and expenses stay above the line in terms of profitability and liquidity.
By upgrading your Marketing function, more effective and more expensive marketing options become available.Back to Intro